I get it. As photographers we are creatives. We are artists and we want to showcase our beautiful images to the world in the form of a stunningly presented website. But unfortunately, for many photographers, this can also be our downfall. We make some crucial website mistakes because we are focused more on aesthetics than on what our clients need to see.
I must read the same complaints at least 5x a day on Facebook groups or conversations with my industry friends. So many people are stressed about how saturated the industry is and how there are so many people out there undercharging for their services (or shooting for free), and some people are finding it super hard to get bookings. Any poor new photographer who posts in a group saying that they are thinking of offering to shoot their first elopement for free is absolutely ripped to shreds and told that it’s because of “people like them” that other photographers are losing work to “cheaper competition”. Too many people out there are all to quick to jump at playing the victim and blaming others for their lack of bookings.
5 must-read business books for building your wedding photography business. These books will make you re-asses your approach to business, marketing & life.
Have you ever noticed how much work you get done on the off-season? I’m usually super productive and on top of my marketing during my quieter months, but as I noticed last March at the
When I started my journey as a wedding photographer, I thought that being paid to travel somewhere and photograph a destination wedding would be just about as awesome as it could get. It was my
Have you paid for advertising and felt like it was money down the drain? Paid advertising can produce great results if you do it strategically. So where are you going wrong?
Running a business is hard. And especially in those first few years, when you are often juggling running your business alongside another job or parenting. If you’re anything like me, in those first couple of years, I didn’t pay myself much money. I had enough to get by, so I used the money I was making to help grow my business. Some of the things I spent money on were a complete waste of time, but today I thought I’d share with you the best investments I made in my business, and how they helped me to grow and quit my ‘day job’ after 2 years.
I’ve seen it come up in photography groups on Facebook time and time again. Many photographers have grown tired of wedding blogs and are questioning whether they are still relevant in a time where so
Search Engine Optimisation (known as SEO) is one of the best ways of getting your website or business found by more people online.Most businesses these days have a website, and appearing top of a Google