It’s never been easier to develop relationships and create connections with your ideal clients. And the great news is that you can do it for free!
The reality is, most people often don’t buy what you are offering the first time they discover you, especially if you sell something with a higher price tag.
Many studies show that people don’t make purchasing decisions rationally. They might use rational justification to explain why they made their decision, but most decisions are unconscious, influenced by their own beliefs and values.
It usually takes a lot of work to even get a potential customer to your website. Hours working on SEO, paid advertisements or calls to action on your social media.
But what if they get to your website and they are interested in what you can offer them, but they aren’t ready to take the next step just yet? Do you want to be relying on the hope that they’ll remember who you are and that they’ll come back when they are ready?
That’s what so many business owners do on their websites. They let potential customers leave empty-handed if they aren’t ready to commit to the sale straight away.
But if you want to turn these prospects into paying clients, you want to find a way to start a conversation with them, to enlighten them about what you do and build a trusting relationship without asking them to make any big commitments (i.e. spend money) right away.
And that’s what an email list can do.
Building an email list can be one of the best marketing strategies for businesses, whether you sell services or products.
And in this course, you’ll learn how to set up an email list, start communicating with people who are interested in you, and learn how to convert them into clients who pay you money!