This month is pride month. It’s also a very poignant time across the world when racism and inequality are being brought into the spotlight with Black Lives Matter. As a heterosexual white female, I don’t
The wedding industry is changing – especially with the challenges of the coronavirus and social distancing measures. More and more couples are realising that they either can’t have or don’t want a big, traditional wedding, and many are choosing to do things differently. If you’ve ever wanted to book more elopements, now is the best time to do it. With more couples considering eloping than ever before, your audience will be looking to you for inspiration and advice for how to plan a wedding day in the current situation. They are ready for you to guide them and teach them all about how awesome it is to elope.
The elopement marketing is exploding right now. If you want to book more high-value clients, you must learn how to price elopements and value your services.
Are your old-fashioned views and misconceptions about elopements in the wedding industry stopping you from booking more elopement clients?
How are you preparing your photography business for life after corona and protecting yourself for the future? Are you learning from this crisis?
Have you ever signed up for a free guide, a webinar or a discount code? I’m 99.9% sure you all said yes to that question. Am I wrong? And yet while you are happy to
There aren’t many topics that divide the opinions in a room like a conversation about pricing does. And not just how much you should charge, but also whether you should have prices on your website.
You’re tired of hearing that you need to pivot your message because right now you don’t even know what that means. Let’s break down how to pivot your message and keep being the voice of empathy and authority that your clients need right now.
During these uncertain times, it can be difficult to keep selling. Just like most businesses around the world, you still need to pay your rent, buy food and cover your expenses, and in order to do that, you do need to keep selling your stuff. Netflix hasn’t stopped selling subscriptions, many restaurants have swapped to offering takeaway services, and local businesses are moving their offerings online. Businesses have had to learn to pivot, and these are the ones that will come out of this in a stronger position. Learn how to pivot and keep selling with integrity!
Does your wedding photography contract cover you for adventure weddings and elopements? Are you covered if something goes wrong? In this blog post we’ll cover why you need a different contract for adventure weddings and elopements, and what it should cover.
I get it. As photographers we are creatives. We are artists and we want to showcase our beautiful images to the world in the form of a stunningly presented website. But unfortunately, for many photographers, this can also be our downfall. We make some crucial website mistakes because we are focused more on aesthetics than on what our clients need to see.
Does the word “sales” make you cringe? For a lot of us, the thought of selling feels dirty and uncomfortable. It often brings back memories of when you felt pressured in to buying something and immediately regretted it afterwards. But if you want to book more clients, becoming better at selling will help you to get there.
How often have you heard a photographer say that they are “re-branding”? In a lot of online groups for photographers, especially ones who want to move into a new niche, it seems that everyone is
I often have conversations with the photographers about unhappy clients and how to respond when clients ask difficult questions after they have already photographed the wedding. As a photographer, there is nothing more stressful than
A planner designed BY wedding photographers FOR wedding photographers and videographers. Get control of your workflow and get your life back.
I must read the same complaints at least 5x a day on Facebook groups or conversations with my industry friends. So many people are stressed about how saturated the industry is and how there are so many people out there undercharging for their services (or shooting for free), and some people are finding it super hard to get bookings. Any poor new photographer who posts in a group saying that they are thinking of offering to shoot their first elopement for free is absolutely ripped to shreds and told that it’s because of “people like them” that other photographers are losing work to “cheaper competition”. Too many people out there are all to quick to jump at playing the victim and blaming others for their lack of bookings.
5 must-read business books for building your wedding photography business. These books will make you re-asses your approach to business, marketing & life.
Have you ever noticed how much work you get done on the off-season? I’m usually super productive and on top of my marketing during my quieter months, but as I noticed last March at the
It took me a long time to finally make the decision to host a wedding photography workshop. Because if I’m being completely honest, I haven’t actually come away from that many workshops feeling that great
When I started my journey as a wedding photographer, I thought that being paid to travel somewhere and photograph a destination wedding would be just about as awesome as it could get. It was my
Have you paid for advertising and felt like it was money down the drain? Paid advertising can produce great results if you do it strategically. So where are you going wrong?
Running a business is hard. And especially in those first few years, when you are often juggling running your business alongside another job or parenting. If you’re anything like me, in those first couple of years, I didn’t pay myself much money. I had enough to get by, so I used the money I was making to help grow my business. Some of the things I spent money on were a complete waste of time, but today I thought I’d share with you the best investments I made in my business, and how they helped me to grow and quit my ‘day job’ after 2 years.
I’ve seen it come up in photography groups on Facebook time and time again. Many photographers have grown tired of wedding blogs and are questioning whether they are still relevant in a time where so
In the last blog post we went over the Leave No Trace Seven Principles and what they mean for us as wedding photographers. With social media being one of the biggest reasons why more and more
Search Engine Optimisation (known as SEO) is one of the best ways of getting your website or business found by more people online.Most businesses these days have a website, and appearing top of a Google