How often have you heard a photographer say that they are “re-branding”? In a lot of online groups for photographers, especially ones who want to move into a new niche, it seems that everyone is
I must read the same complaints at least 5x a day on Facebook groups or conversations with my industry friends. So many people are stressed about how saturated the industry is and how there are so many people out there undercharging for their services (or shooting for free), and some people are finding it super hard to get bookings. Any poor new photographer who posts in a group saying that they are thinking of offering to shoot their first elopement for free is absolutely ripped to shreds and told that it’s because of “people like them” that other photographers are losing work to “cheaper competition”. Too many people out there are all to quick to jump at playing the victim and blaming others for their lack of bookings.
5 must-read business books for building your wedding photography business. These books will make you re-asses your approach to business, marketing & life.
Have you ever noticed how much work you get done on the off-season? I’m usually super productive and on top of my marketing during my quieter months, but as I noticed last March at the
It took me a long time to finally make the decision to host a wedding photography workshop. Because if I’m being completely honest, I haven’t actually come away from that many workshops feeling that great
When I started my journey as a wedding photographer, I thought that being paid to travel somewhere and photograph a destination wedding would be just about as awesome as it could get. It was my
Have you paid for advertising and felt like it was money down the drain? Paid advertising can produce great results if you do it strategically. So where are you going wrong?
Running a business is hard. And especially in those first few years, when you are often juggling running your business alongside another job or parenting. If you’re anything like me, in those first couple of years, I didn’t pay myself much money. I had enough to get by, so I used the money I was making to help grow my business. Some of the things I spent money on were a complete waste of time, but today I thought I’d share with you the best investments I made in my business, and how they helped me to grow and quit my ‘day job’ after 2 years.
I’ve seen it come up in photography groups on Facebook time and time again. Many photographers have grown tired of wedding blogs and are questioning whether they are still relevant in a time where so
In the last blog post we went over the Leave No Trace Seven Principles and what they mean for us as wedding photographers. With social media being one of the biggest reasons why more and more
Search Engine Optimisation (known as SEO) is one of the best ways of getting your website or business found by more people online.Most businesses these days have a website, and appearing top of a Google
One of the best forms of free marketing for your wedding business is getting your work featured on a wedding blog. Whether you’ve been a professional photographer for years or you are just starting out,
A question that I hear getting asked all the time is “How do I become an adventure wedding photographer?” It’s something that many people throughout the wedding industry want to know. So today I want
For anyone active in the outdoor community, the Leave No Trace seven principles might be second nature. But as more and more people are being inspired by what they see on social media, these wild spaces
When I first started out on my photography journey, I knew I wanted to be a wedding photographer. I had no interest in shooting families or babies or corporate headshots. Family and friends told me