I recently saw a meme on Facebook that summed up my relationship with books. It was something along the lines of “buying books and reading books are two entirely different hobbies”. And I for one am very guilty of this. I love buying books, especially business & self-help style books, and I hope that each one will have the answers to the meaning of life (or something like that). But the reality is, I very rarely finish a book. It has to be really good in order for me to make time in my schedule to actually sit down and read it. But there are a few books that I have read that have really made a difference in how I approach my business (and life). These must-read business books are all books that have actually made me step back and re-evaluate my processes & strategies, and have had results!
Must-Read Business Books
This book is one of the best books I’ve read since starting by business in 2015. It was so good, I read most of it within 24-hours and made a whole load of notes (something I rarely do with books). The book focuses on how good marketing is like a story, in which our customers are the hero, and it breaks down how to create a brand message and a marketing strategy that will resonate with your customers and inspire them to take action (i.e. to book you).
This updated version of the original book is full of important advice in how to win friends and influence people, by creating a lasting impression, being engaging, and gaining and maintaining someone’s trust. For me, the most valuable section of the book are the chapters on dealing with conflict and avoiding arguments. Whilst a lot of the points might seem blindingly obvious, I found it especially good to be reminded of them now and again.
You’ve almost certainly seen his TED talk which went viral, but the book is definitely worth a read too. It talks in more depth about why (and how) some people inspire others to take action while others fall short. And it all comes down to one thing “their WHY”. Customers buy from businesses that share their views & ideals.
I love Kristen’s podcast, and I have all of her books. I love her straight-talking, yet kind and compassionate way of advice on how to build and run a business AND how to create a life outside of your business too.
This is another business/self-help book that helped me look at all the talks I was doing (or felt like I should be doing) and decide what could stay and what had to go, and creating much better balance in business and in life. In the first 18 months of starting my business, I was working a full-time job too, and stress and overwhelm caused me huge health issues. One of the things that this book, and Kristen Kalp’s book did, were give me the empowerment to say no to the things that